Our Philosophy

A fundamental part of G&G’s philosophy is simply this: make it right, or don’t make it at all. We make our products with integrity, favouring high quality and effective products over a quick buck. We will never make false claims about a product. We will never use marketing and gimmicks to mask a product’s shortfalls. Most importantly, we will never release a product that is not, to the best of our knowledge, as good as it can possibly be. It’s not always the quickest, easiest or most profitable road to take, and indeed may be the one less travelled. It is, however, the one we set out on over fifty years ago, and we’ve never looked back.


You may have noticed that we don’t do tablets. This is also a part of our ‘make it right’ philosophy. It’s cheaper and quicker to make tablets than encapsulated supplements, but those tablets have one significant drawback; they have to be stuck together – and then they have to taste good, dissolve at the right speed and be preserved from oxidative damage. The result is often a list of twenty ingredients, whereas we can use one pure ingredient, encapsulated by experts in a vegetarian-friendly capsule. Unlike some tablets, our capsules will never contain sweeteners, caking-agents or other unhealthy additives. We use the active ingredients only, and on the odd occasion that doesn’t quite fill the capsule up we’ll mix in a little rice flour – a neutral and natural gluten-free filler that won’t affect the active ingredient levels.


We are dedicated to working towards becoming the most environmentally-friendly supplement brand in the UK. We let you know everything that's going into your supplements, so why not know what impact your purchase has on the environment. We want to make sure that it doesn't. Over the past 6-months we have switched to 100% renewable vegan approved energy in our factory and sales offices. We have also reduced our non-recyclable waste output by 10% within this period, switching to full biodegradable shipping bags as part of this.

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